Groupe Conseil Levee, an established presence in the financial securities industry, had outgrown its original brand identity. The company now stood for more than just reliable advice. With expanded goals, capabilities and client portfolios, Levee turned to Brandlucent for a revamped brand strategy. Together, we uncovered Levee’s updated brand elements—client confidence, adaptability and forward planning—and carved out their new brand identity. To create a full brand experience for Levee’s clients, we refined their service lines and focused their messaging. A name change (Levee Future Planning) and new tagline (“Your confidence, secured.”) embodied their vision, key strengths and differentiators. Featuring greens, golds and bold geometry, a refreshed logo expressed agility and forward movement as well as trust, strength and depth of experience. With an authentic, unified brand identity, they have set aim to capture new markets and opportunities. Visit their Brand-First Website @ https://www.levee.ca/